SR article

Marketing

This includes the four P's of the Marketing Mix: Product, Price, Place, Promotion.

Place

The previous group opted the Wayanad Tourism Organisation (WTO) headquarters as a distribution point. At the moment it looks like this won’t be the case, as we will directly go to hotels and resorts ourselves.

 

Price

The changes we'd like to introduce in the pricing are discussed in the Strategy section.

 

Promotion

A year has gone by and we can conclude that the Facebook page was not a success. Through the WTO we have made contact with hotels and they now know about this business. Through the hotels we can reach the tourists and that will be the main promotion of the business.

We really liked the brand logo they had created so we decided to use it this year as well. 

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