SR collection

Marketing

No project can succeed without taking the business side into account. We have to make sure that the villagers can make money off the distillation unit. The first step is to think of where we can sell the product and in what form: marketing. We are not elaborating a formal marketing plan here, since this has already been done in the business plan, which was written by last year’s group and will be further worked out by us in the section ‘Review of initial business plan’. Here, we will focus on two things:
o New derived lemongrass products
o Possible clients