In order to realize our Value Proposition there are a few activities that need to be done.
The prototype needs to be enhanced to solve some of the practical issues. Experiments are being done to maximize the amount of oil extracted from the lemongrass and ensure the good quality of the oil.
After the experiments, the prototype has to be adjusted depending on the outcome of the experiments. If needed the locals have to be taught how to use the new prototype.
If the production is maximized and all the problems regarding the prototype are solved, the focus can be shifted towards the communication and economic side of the business. Meeting with the local salesmen and building up a network that can be used to spread the product.