SR article


Now the first phase of the market research for the different potential customer segments is concluded, it is clear what the wishes of these segments are and how the e-tricycle could have an added value for them. In this phase all the researched customer segments will be tested according to the following criteria; feasibility, organisation with CooP, sustainability, social impact, scalability, environmental footprint and profitability. Based on these results, the most promising customer segment(s) will be identified and and in collaboration with them, idea’s and plans will be thought out to start a pilot.

A description of all the different criteria is given.


The viability of each option will be analysed. Will it fit in Jinja, does it match the customer segments needs and is a pilot realizable within our timeframe of three months?


Organisation with CooP

Does the option fit the general vision of CooP? Besides this, CooP wants to hold the ownership of the e-tricycle, so selling the e-tricycle won’t be an option.



What will the option look like in a couple of months? Will there still be some interest, or is it just temporary interesting?


Social Impact

Is there a real interesting added value for the community in Jinja. Will it create jobs, or will it replace jobs of others? What will happen with the competition in Jinja?  



Are there possibilities to scale up this option, or will one e-tricycle fulfil the needs of the market. Is this option interesting for other cities in Uganda? Will it inspire others to become an entrepreneur?


Environmental Footprint

The human impact on Earth’s ecosystem is taken into account. Is an electrical vehicle an interesting alternative?



Because CooP wants to become self-sufficient, some profit has to be made. Therefore the profitability of each option will be taken into account.

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