Article

Frugal Innovation: a business perspective

RI 2016: Section 6.2.1

In this lecture, Prof. Cees van Beers will first define what a frugal innovation is. This is important going forward because designing (new) technologies and services for economically disadvantaged populations requires a different mindset than traditional high-technology innovation.

On the other hand, it does not mean that high-technology for-profit companies cannot contribute to (or profit from) the market that serves the "Bottom of Pyramid" consumers. Prof. Cees van bees will thus highlight how and why technology firms can still participate in profitable yet responsible development. Do check the readings in this section, which will treat these insights in-depth.

 

 

For reading, click here.