Business Models for a Circular Economy (2/2)

In the second video, professor Tukker talks about the challenges of moving from a product-oriented to a result-oriented business model. 

  • The transition from a product-oriented model to a result-oriented model is difficult. 
  • Typical barriers are the need to pre-finance the products that are offered as part of the service contract, the need to organise maintenance, repair, and acquisition, and the need to change the “sell more, sell faster” culture of the organisation.