We can distinguish three different categories of product-service business models:
- Product-oriented: the business model is geared towards sales of products. Some extra services are added, for instance a maintenance contract.
- Use-oriented: The product still plays a central role. It is owned by a provider and is made available to a client. This is also referred to as an “access” model.
- Result-oriented: The client and provider agree on a result. There is no pre-determined product involved. This is also referred to as a “performance” model.