This includes the four P's of the Marketing Mix: Product, Price, Place, Promotion.
The previous group opted the Wayanad Tourism Organisation (WTO) headquarters as a distribution point. At the moment it looks like this won’t be the case, as we will directly go to hotels and resorts ourselves.
The changes we'd like to introduce in the pricing are discussed in the Strategy section .
A year has gone by and we can conclude that the Facebook page was not a…